Information we collect
Now.tv is built around the philosophy of giving users control over their messaging and media that they share through their phone and other mobile devices to communicate. Our philosophy empowers users to make specific decisions as to what information about them Now.tv can collect and use.
We try to collect as little information as possible from our users and leave most of the decisions about their data privacy up to them. Our business model is significantly based on video advertising, where viewers receive video before, during or after a broadcast.
We do collect information to provide a better experience for all of our users, for example we detect the language you use in the phone so that we can deliver Now.tv in your preferred language. When you sign-up for Now.tv, we ask you to log in to youtube, and possibly add Facebook, Twitter or other services to help facilitate the usage of Now.tv. In addition, we collect the information you choose to share on Now.tv, such as when you broadcast a video, send a message, and associated metadata. But you decide how this personal information is used and shared through Now.tv. We explicitly request access to the camera, microphone and location as part of this.
When you use Now.tv, we will also collect certain technical information, such as device identifier (but not the UDID), MAC address, device event information, such as crashes, system activity and hardware settings, as well as Internet Protocol (IP) address, operating system, the browser type, your personally identifiable activity on Now.tv web site if you are accessing Now.tv through the browser. We only do this with your permission.
Some information may be collected but will not leave your device using mechanisms such as browser web storage (including HTML 5) and application data caches.
Most Internet browsers automatically accept cookies – files the browser places on your computer. We may use both session cookies and understand how users interact with our services, to monitor aggregate usage by our users and web traffic routing on our services, and to improve our services. No personally identifiable usage information will be kept for use by Now.tv except to enable your use of the Now.tv app. Now.tv does enable each user to have their own personal cloud, including media and usage history of Now.tv. This will be hosted by YouTube and in part on our metadata servers, but used only when and how you want it used to enhance the value of Now.tv.
How the information we collect is used
We use the information collected through Now.tv for the following purposes:
—to provide, maintain, protect and improve services or information you request, and to process and complete any transactions; —to respond to your emails, submissions, questions, comments, requests, and complaints and provide customer service; —to personalize and improve Now.tv service, for example by providing public promoted videos or features that match your interests and location the best (; —to send you security alerts, confirmations, and support messages and otherwise facilitate your use of, and our administration and operation of, our services; —to find and connect with your friends (when instructed by you) —for internal operations, including troubleshooting, testing, aggregate usage and data analysis and service improvement designed to increase the functionality and user friendliness of our services; and —for any other purpose for which the information was collected. —What information is shared with third parties.
The video’s you broadcast are watermarked with the now.tv logo and they are licensed for creative commons attribution enabling 3rd parties to re-broadcast them. For example CNN may want to show an important news-worthy video to its viewers.
We do not share the personal information we have collected from you with companies, organizations and individuals, except as described below:
—with your friends on Now.tv, connections from your address book or other connections with whom you choose to share your Now.tv videos; —with general public via Now.tv, when you chose to make your videos public; —with certain social networking services, when you chose such sharing through Now.tv; —with service providers who are working with us in connection with the operation of our site or our services, for example, data storage service providers. These service providers have access to your personal —information only to perform services on our behalf and are obligated not to disclose it or use it for any other purposes; —when you choose to provide us your consent to do so; —When we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:
—meet any applicable law, regulation, legal process or enforceable governmental request; —enforce applicable Terms of Service, including investigation of potential violations; —detect, prevent, or otherwise address fraud, security or technical issues; —protect against harm to the rights, property or safety of Now.tv, our users or the public as required or permitted by law.
We may share aggregated information and non-personally identifiable information publicly and with third parties for industry analysis, demographic profiling and other similar purposes, for example to show trends about the general use of our services.
We are not responsible for the actions of service providers or other third parties, nor are we responsible for any additional information you provide directly to any third parties.
We work hard to protect Now.tv and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. In particular:
—we review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems.
—we restrict access to personal information to Now.tv employees, contractors and agents who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.
—Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
—Please, contact us if you believe your Now.tv information has been misused by emailing us at firstname.lastname@example.org
Accessing and Modifying Your Information
You can access and modify the personal information you provided us that is associated with your account.
Deleting and deactivating your account
If you want to stop using your account, you can either deactivate or delete it by emailing us at email@example.com.
Deactivating your account puts your account on hold. Other users will no longer see your information, but we do not delete any of your information as it is stored on Youtube. If you wish to delete videos you need to also delete the YouTube copies.
Deactivating an account is the same as you telling us not to delete any information because you might want to reactivate your account at some point in the future. You can deactivate your account by emailing us at firstname.lastname@example.org.
When you delete an account, it is permanently deleted from Now.tv metadata servers, and all information stored at Now.tv on your personal cloud is also deleted. Any other apps or uses tied to your personal cloud on Now.tv will also be affected. It typically takes a short time to delete an account, but some information may remain in backup copies and logs after deletion . You should only delete your account if you are sure you never want to reactivate it or access any information on your personal cloud at Now.tv. You can delete your account by emailing us at email@example.com. Deleting an account does NOT remove videos from Youtube and may not remove them from other services you shared them on such as Facebook of Twitter.
Certain information may be needed to provide you with services, so we only delete this information after you delete your account. Some of the things you do using Now.tv are not stored in your account, like commenting on a photo or sending someone a message (where your friend may still have a message you sent, even after you delete your account). That information remains after you delete or deactivate your account.
Our Policy Toward Children
Our service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information of a child under 13, we will take steps to delete such information from our files as soon as possible. To delete such information, please email us firstname.lastname@example.org.
Security and Bugs
Now.tv works hard to keep your information secure, but we need your help. We try to keep Now.tv up, bug-free and safe, but we cannot make guarantees about any part of our services or products.